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El LAICOM is a laboratory that has been working since 1995 in the development of an experimental research program focused on the resolution of problems caused of applied communication. LAICOM uses simultaneous instrumental methods to analyse messages, approaching them as physical phenomena and, a series of control protocols from the reception. This method solves how to improve efficiency and the performance of whichever communication process (persuading increasement, comprehension improvement, optimization of the memory capacity…) and brings to light new answers so as to build up a new general theory about significance. |