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The Research Group on Psychology, Communication & Advertising (PCA) focuses on the study of Advertising from the perspective of Cognitive Psychology and Neuromarketing. Interdisciplinary group formed by professors in the field of Psychology and Advertising and by professionals related to companies with which the PCA has research agreements. It is part of the Observatory for Equality of the UAB by including in its research the study of the female beauty stereotypes. The scientific trajectory of the PCA is reflected in its publications and also in the participation in different media. Research Group officially recognized by the UAB since 2005 (CODE 1424). |